SASSUOLO, committed to building a luxury furniture brand in China, was founded in Foshan, Guangdong in 2012. Every product from SASSUOLO is crafted entirely by hand, utilizing the finest designs, materials, and techniques. In 2019, the SASSUOLO brand established a marketing center in Shanghai. We believe that within 5-10 years, SASSUOLO will achieve true Chinese design, Chinese manufacturing, and global consumption.
In the eyes of the world, Chinese furniture is mostly synonymous with low-end, poorly made, and highly homogenized products. When the newly affluent class in China wants to purchase high-quality, unique, and tasteful furniture, they can only opt for expensive imported furniture. However, the "Da Vinci furniture incident" in 2011 has deeply hurt the hearts of Chinese consumers. A significant portion of Italian furniture is actually produced or assembled domestically, and consumers pay high prices for what is mostly genuinely MADE IN CHINA. Because China lacks its own luxury furniture brands, it can only occupy the lowest end of the furniture industry.
In April 2012, SASSUOLO's founder, KONG LEE, attended the Milan Furniture Fair in Italy for the first time. He was deeply captivated by the unique design and exquisite craftsmanship of Italian furniture, marveling at the extraordinary inspiration of foreign designers in material utilization. At that exhibition, not a single Chinese furniture brand participated, with only a few scattered items from Chinese designers on display. This event became KONG LEE's greatest regret, and for the first time, an idea flashed through his mind - to establish a Chinese brand that could rival Italian furniture. Thus, the SASSUOLO brand was born. By 2018, SASSUOLO products had been exported to over 20 countries and received unanimous praise from both domestic and international customers.
